Insights

Global Ad Spend Rises 2.4% in Q2 2012

Global ad spend rose to $139 billion USD in Q2 2012, a moderate 2.4 percent gain over Q2 2011, according to Nielsen’s quarterly Global AdView Pulse report. In a continuing trend, emerging markets saw the most significant increases. The Middle East and Africa grew 19.6 percent compared to Q2 2011,...

Reports and Insights | Global Advertising Trends - Q2 2012 | Nielsen

Global online consumer confidence decreases three index points in Q2 2012 to 91 Discretionary spending and saving decreased globally across all sectors, with more than two-thirds of consumers changing spending habits to save on expenses The Euro zone crisis continues to worsen, combined with a...

Reports and Insights | Global Advertising Trends - Q4 2011 | Nielsen

After a boost in ad spending during Q3, advertisers show more caution in Q4, though 2011 still shows a 7.3% increase in spending vs. 2010. Both North America and Europe show declines in ad spend year-on-year for Q4, with the FMCG market cutting ad budgets. Looking at the whole of 2011 vs. 2010...