In a world of choice, social responsibility is increasingly a factor for purchasing one product over another. In fact, 66% of respondents say they’re willing to pay more for products and services that come from companies who are committed to positive social and environmental impact.
When it comes to learning about which diapers are best, 44% of global respondents go direct to the people they know and trust for recommendations, which is the top source of information in every region.
When it comes to keeping babies comfortable and clean, diapers are a top priority for parents—and one for which they spare no expense. In fact, Nielsen estimates diaper sales around the world will exceed $29 billion in 2015.
From the pureed food on spoons to the formula in bottles, you’d be hard pressed to find a parent who didn’t want the best for their baby. And they're willing to spend for it. But for baby care manufacturers, there’s plenty at stake in the battle for baby bucks.
The global baby care market is booming! But for baby care manufactures, there's plenty at state in the battle for baby bucks.
Nearly half (49%) of global respondents in Nielsen’s Global Health & Wellness Survey consider themselves overweight, and a similar percentage (50%) is actively trying to lose weight. But men and women are not necessarily aligned with the steps they take in the battle of the bulge. While it may...
Life is getting increasingly fast-paced for the urban Indian and as a result, packaged foods are quickly gaining favour with consumers. With health and nutrition being a top priority for the family, marketers now need to play their part in fulfilling this primary need with their offerings of...
Despite our best intentions to eat healthily, the contents of our shopping carts don’t always align with our objectives. And when we look around the globe, not everyone places health attributes atop their list of important considerations when they shop for food.
Health and wellness are hot topics around the globe, but the obesity rate is high—and rising. The good news, however, is that consumers around the world are taking steps to take charge of their health.
Today, in India, more than 300,000 babies die each year within 24 hours of being born - the highest anywhere in the world. While India has managed to bring down infant mortality rate to 42 per 1000 live births as of 2012, the country is far from reaching its goal of reducing it to 27 by 2015. Know...