What OTC Companies Can Learn from Seasonality

Seasonality has a huge impact on OTC sales performance, and although it varies by category, 60% of sales are subject to this. We, of course, associate summer with hay fever and allergies; however, lots of other categories also enjoy the seasonal uplifts that come with summer.

Discrimination Against Women - Still A Social Malaise

Despite being in the 21st century, there still exists a significant amount of gender disparity across India. As part of the United Nations’ eight millennium development goals, of which promoting gender equality and empowering women falls at number three, the country aims to eliminate this...

Understanding The Health Insurance Market

A significant increase in lifestyle diseases and cost concerns surrounding health care is attracting a large number of consumers to consider health insurance policies. Moreover, the slowing economic growth of the country has prompted many to look for policies that cushion them against financial...