Insights

Smartphone: The Emerging Gadget of Choice for the Urban Indian

By: Prashant Singh, Managing Director – Nielsen Media, India Twenty seven million smartphone users in Urban India Smartphone users account for 9 percent of mobile users in Urban India Highest incidence of smartphone users in 18-24 age group  The era of the smartphone From being a gadget of...

Managing the Middle India Gold Rush

For more than a decade, marketers have focused their energies primarily on the thriving metros and the colossal rural Indian opportunity; but as we weigh the still-to-be-had opportunity with the efficiency of reach over the next 5-10 years, marketers should give Middle India a serious look.