Insights

What's Cooking with Indian Diners

While most Indian households don’t have the financial means to indulge in eating out, the story is markedly different in urban centres. A sizeable number of Indians living in cities spend significant amounts on eating out.

Leveraging the Power of Small Packs to Drive Growth

Consumers are getting increasingly experimental and aspirational, and the outcome on FMCG is the growing popularity of small pack sizes. Despite a minor setback during demonetisation, small packs continue to sustain and even drive growth for several brands. Earlier thought to be a rural...

Brace for Impact - GST - The Nielsen View

With the GST rates announced for FMCG products, manufacturers and retailers are keen to gauge the short and long-term impact on FMCG categories and markets. Some of the parameters that manufacturers, retailers and trade intermediaries are closely observing at this juncture include stock levels, age...

When Emotions Give A Lift To Advertising

Statistically, many of our purchases are driven by emotions. Yet, most measurement tools are unable to assess the emotional connection that an ad creates with viewers. According to modern researchers, techniques that can directly measure neurological and biological reactions are the most accurate,...

Five Steps To Optimising Marketing Mix Strategies

As the media landscape gets increasingly fragmented, arriving at the right marketing mix is becoming more and more challenging. See how brands can optimise their marketing mix strategies by evaluating the historical relationship between marketing spends and business performance in a structured...

Big Events – What’s In It For Retailers?

Festivals have always been a shopper’s delight in terms of deals and offers. However, today consumers are not limiting their enthusiasm to festive seasons alone. See how retailers in India have created ‘Big Events’ to ensure there is consumption throughout the year.