A look at the impact that demonetisation has had on traditional trade and in shaping consumer sentiment.
A look at the deeply significant demonetisation drive, with extensive insights from ground zero.
A look at the impact of the recent demonetisation in India and what it means for you.
Reaching the rural consumer in India has its own set of challenges; rural consumers make their purchases from nearly six million outlets across a large, dispersed landscape. Here’s how brands and marketers can unravel this problem.
Over a billion people drank close to six billion litres of soft drinks last year in India. Here’s a look at avenues of growth for soft drinks in India and how the seasonal tag can be shaken off.
While global multinational companies dominate the Indian FMCG market, there are many homegrown companies that have made it big as well.
A look at the prevalence of chronic illnesses in urban and rural India, and the specific states that are primarily at risk.
A combination of factors including a significant rise in lifestyle diseases and the resulting surge in awareness and desire to 'live healthy', has resulted in the health and wellness foods segment growing in double digits. Learn more about the health conscious Indian and the potential of the health...
As the telecom industry evolves at a dizzying speed, the crucial differentiator between operators may well be the strength of their relationship with channel partners or distributors. These distributors have access to vital and real time consumer trends that could prove to be invaluable for telcos....
E-commerce tops the chart for the most preferred sector for employment among B-school students graduating in 2016. See what attitudes and perceptions students across the top 35 MBA colleges in India hold, in relation to career preferences and potential recruiters.