Cash is no longer the king! The phenomenon of mobile payment apps has been quick to catch on with the number of end-users ballooning. Take a look at how mobile payment apps have gone on to become a mainstay in our lives, the extent of their reach, and usage.
With e-tailing coming of age, our numbers show that as much as 60% of consumers in developing markets are willing to use digital retailing options. Here's a look into the motivations of the online shopper and the trends that will help e-commerce brands stay ahead.
Today, the average Indian spends over two-and-a-half hours a day on their smartphones. Take a look at what men and women actually do on their devices and what the key differences are in terms of usage habits.
With men and women spending nearly two hours a month shopping on their mobile phones, it is no wonder that 2015 may just well be known as the year of the mobile shopping app.
For retailers, e-commerce is only one part of the digital picture. A complete digital strategy includes interaction at every point along the path to purchase. Digital touch points occur both in and out of stores, and consumers are increasingly using technology to simplify and improve the process.
Nielsen looked at the usage of travel-related mobile apps and websites during June 2012.
As smartphones became the majority in the U.S. in 2012, nearly half of American smartphone owners (47%) used shopping apps in June 2012, according to Nielsen.
A Year of Change and Growth in U.S. Smartphones
Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing prices, finding retail locations, and redeeming coupons. And retailers are responding with mobile apps and websites designed to attract smartphone shoppers. So, who’s winning...