Insights

Courting Today’s Mobile Consumer

More than half of all US mobile consumers have smartphones now.  And approximately 84 million of them have media and app-ready Android and iOS smartphones. This webinar covers trends in consumer mobile usage and how savvy marketers, publishers and developers are reaching today’s mobile...

Telecom Grows Global Ad Spend, Durables & Services Decline

The battle to capture hearts and dollars in the mobile space has played out around the globe, helping contribute to significant ad spend growth by the Telecommunications industry in Q1 2012. According to Nielsen’s quarterly Global AdView Pulse report, Telecommunications companies invested 7.8...

Newswire | Smartphones: The Ultimate Shopping Companion | Nielsen

New research from Nielsen’s upcoming U.S. Digital Consumer Report reveals that 29 percent of smartphone owners use their phone for shopping-related activities. Top activities among mobile shoppers include in-store price comparisons (38% of mobile shoppers), browsing products through their mobile...