Newswire | Calling Winning Commercials Top Five Wireless Carrier Ads of the Summer | Nielsen
Nielsen wireless category likeability norm - Top 5 wireless carrier ads of the summer.
Courting Today’s Mobile Consumer
More than half of all US mobile consumers have smartphones now. And approximately 84 million of them have media and app-ready Android and iOS smartphones. This webinar covers trends in consumer mobile usage and how savvy marketers, publishers and developers are reaching today’s mobile...
Telecom Grows Global Ad Spend, Durables & Services Decline
The battle to capture hearts and dollars in the mobile space has played out around the globe, helping contribute to significant ad spend growth by the Telecommunications industry in Q1 2012. According to Nielsen’s quarterly Global AdView Pulse report, Telecommunications companies invested 7.8...
Newswire | Younger U.S. Consumers Most Likely to Consider Adopting 4G | Nielsen
4G wireless service is quickly becoming the new standard in the mobile marketplace, enabling faster consumption of content on the go.
Newswire | For U.S. Consumers, Different Stores Mean Different Smartphone Shopping Behavior | Nielsen
Mobile couponing is most popular at grocery stores, department stores and clothing stores; the more considered the purchase, the more smartphone shoppers rely on their smartphones.
Newswire | Comparing Mobile Ad Effectiveness in US, UK, Germany and Italy | Nielsen
According to new research from Nielsen, tablet and smartphone owners in Germany, Italy and the U.K. are more likely than American device owners to make a purchase online via PC after viewing an ad on their tablet or smartphone. Meanwhile, Italian device owners are the most likely to click on an ad...
Newswire | Smartphones: The Ultimate Shopping Companion | Nielsen
New research from Nielsen’s upcoming U.S. Digital Consumer Report reveals that 29 percent of smartphone owners use their phone for shopping-related activities. Top activities among mobile shoppers include in-store price comparisons (38% of mobile shoppers), browsing products through their mobile...