Learn more about the music landscape in India and the commercial opportunities it presents in the Nielsen Music’s India 360 Report.
Neuroscience shows us that, when used correctly, music can put viewers and listeners in a more positive mood, leading to a greater reliance on intuition and a reduction in both critical thought and focus on detail.
With a wide array of pastimes available, respondents in a recent Nielsen global survey were asked to select their top three spare-time activities. While certain activities skew younger than older and vice versa, if you think technology-driven younger people don’t read anymore, think again.
Gone are the days of spending the holidays staring into the warm blaze of a crackling fireplace or gazing through the oven window to watch the sugar cookies rise. Today, we look elsewhere for our holiday entertainment. And as the year winds down, our consumption typically increases—whether it be...
Music is the universal language that fans speak fluently. In fact, a recent Nielsen study found that 40 percent of U.S. consumers—those classified as fans—are responsible for 75 percent of music spending. These fans, who spend between $20 billion and $26 billion on music each year, could spend...
This year’s Academy Awards ceremony was a big media hit and the flurry of opinions on everything Oscar-related helped drive TV viewership, social media buzz and music sales.
As the Academy Awards prepare to pay tribute to British Secret Service agent 007 and the James Bond franchise this Sunday, Nielsen looked at the most popular music titles & most popular disc sales.
GRAMMYs Boost Music Sales; Nielsen compares music sales of performed, nominated and award-winning music post event.
New research from Nielsen compares digital track purchases in the week after Super Bowl over the last couple of years with purchases the week before.
With the season now in full swing, Nielsen took a deeper dive into holiday music preferences and top selling holiday song genres.