Insights

Keep Your Customers Close, But Retailers Closer

A sharp increase in demand is expected in the post-pandemic marketplace, but new stores and distribution expansion may not be the best way for manufacturers to grow. Our data shows that under-serviced and deprioritized stores result in brands exiting from 30% of new stores in the first three months...

The growth of male grooming in India

Men care about how they look from head to toe, and grooming products for the beard, moustache, hair, face and the body are flying off the shelves. We look at which categories within the male grooming segment are driving growth, the retail formats that are drawing male shoppers and how this trend...