Insights

Global Connected Commerce

Shoppers today no longer simply go to the nearest store; they grab the nearest digital device. And it’s not just purchasing habits that are going digital: The whole retail experience is changing.

What Women Want (On Their Smartphones)

Today, the average Indian spends over two-and-a-half hours a day on their smartphones. Take a look at what men and women actually do on their devices and what the key differences are in terms of usage habits.

Dialing In To The Telecom Super Consumer

While the average Indian spends around two hours and forty five minutes per day on their smartphone, the ‘super consumers’ are substantially more involved with their phones, especially when it comes to data usage. They represent one-third of the telecom consumer universe and are influential in...

Savvy In-Store Solutions Drive Digital-Minded Consumers

For retailers, e-commerce is only one part of the digital picture. A complete digital strategy includes interaction at every point along the path to purchase. Digital touch points occur both in and out of stores, and consumers are increasingly using technology to simplify and improve the process.

The Future of Grocery

Imagine a grocery store where you can receive personal recommendations and offers the moment you step in the store, where checkout takes seconds and you can pay for groceries without ever taking out your wallet. Sound far-fetched? It’s closer than you think.