Insights

Webinar: Reinvigorate Your Customer Service with Social Care

With the explosion of social media prompting a dramatic change in how people interact with each other and brands, customers are turning to social media for customer service (a.k.a., social care), whether you want them to or not. In other words, today’s customers want to engage with brands when...

Newswire | SXSW Buzz: Integrating Brands in Social TV | Nielsen

Among the most-discussed topics at this year’s South by Southwest (SXSW) Interactive conference held in Austin, Texas, was the increasing interaction between television and social media. Jonathan Carson, CEO of Digital for Nielsen, kicked off a panel discussion by sharing the latest insights on...

Webinar: TV Viewers Get Social

It’s no secret that TV viewership has become a social activity. As a new show is about to premiere, anticipation builds online and often continues to ebb and flow throughout the season. But how do TV viewership and social media relate to one another? What causes this relationship to vary? With...