Insights

Global Ad Spend Grows 3.2% in 2012

2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion, according to Nielsen’s quarterly Global AdView Pulse report. A strong third quarter, which saw growth of 4.3 percent, helped drive the annual uptick. Ad spend growth...

Newswire | Report: U.S. Media Trends by Demographic | Nielsen

From Millenials to Boomers, males to females, and a variety of racial/ethnic groups, part two of Nielsen’s State of the Media: Advertising & Audiences Report presents an in-depth look at usage by demographic.  According to Nielsen, white TV viewers use their DVR twice as much as any other...

State of the Media: Mobile Media Report Q3 2011

Nielsen’s “State of the Media: The Mobile Media Report” provides a snapshot of the current mobile media landscape and audiences in the U.S., and highlights the potential power of mobile commerce in the near future. Key Findings The number of smartphone subscribers using the mobile...

State of the Media: The Cross-Platform Report

Timeshifted TV ushered in a new era of consumer control over media, with emerging technologies driving an explosion of content options—online video, mobile video, over-the-top access, live streaming to TVs and video on demand. Regardless of the way audiences tune in, consumers now expect their...

State of the Media: Cross-Platform Report Q1 2011

In The Cross-Platform Report, Nielsen isolates a resounding trend: Americans are spending more time watching video content on traditional TVs, mobile devices and the Internet than ever before. This report answers questions such as: What are the viewing trends on traditional TV, mobile video,...