Insights

Making Digital Advertising Add Up in India

Brands go by the metrics that publishers themselves report, to gauge the effectiveness of their digital advertising and devise further strategies. However, research reveals that in reality only a fraction of campaigns targeted towards specific audiences actually reach those that they are intended...

Keep Your Customers Close, But Retailers Closer

A sharp increase in demand is expected in the post-pandemic marketplace, but new stores and distribution expansion may not be the best way for manufacturers to grow. Our data shows that under-serviced and deprioritized stores result in brands exiting from 30% of new stores in the first three months...

Game Changer

The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.

The growth of male grooming in India

Men care about how they look from head to toe, and grooming products for the beard, moustache, hair, face and the body are flying off the shelves. We look at which categories within the male grooming segment are driving growth, the retail formats that are drawing male shoppers and how this trend...

A Digital Giant Awakens

Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.

Women’s Football 2019

Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According to Nielsen Sports, 40% of the people in countries with a team competing in this year’s tournament are interested in women’s football.

Trends That Are Transforming In-Store Strategy

Brands spend heavily on in-store activations because two of every three shoppers in South Asia make their brand purchase decisions only once they are in the store. However, measurement of in-store execution exclusively by investments made yield inaccurate results. This is because as much as 60% of...

Esports Playbook for Brands

Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.

Quarter By Numbers: Q4 2018

Fast-moving consumer goods and GDP growth in Q4 2018 was strongest in Asia-Pacific, and consumers in the region feel the best globally about their financial well-being. Comparatively, only 37% of consumers in Europe believe their conditions have improved over the past five years.