Insights

Hong Kong Digital Behaviour Insights Report

The digital landscape in Hong Kong is dynamic and constantly evolving. More than ever before, deep changes are continuously taking place in Hong Kong with respect to how consumers watch and interact with various forms of media. As new technologies continue to emerge, consumers are accessing online...

State of the Media: Mobile Media Report Q3 2011

Nielsen’s “State of the Media: The Mobile Media Report” provides a snapshot of the current mobile media landscape and audiences in the U.S., and highlights the potential power of mobile commerce in the near future. Key Findings The number of smartphone subscribers using the mobile...

Managing the Middle India Gold Rush

By: Ranjeet Laungani Executive Director, Nielsen For more than a decade, marketers have focused their energies primarily on the thriving metros and the colossal rural Indian opportunity; but as we weigh the still-to-be-had opportunity with the efficiency of reach over the next 5-10 years, marketers...

Managing the Middle India Gold Rush

For more than a decade, marketers have focused their energies primarily on the thriving metros and the colossal rural Indian opportunity; but as we weigh the still-to-be-had opportunity with the efficiency of reach over the next 5-10 years, marketers should give Middle India a serious look.

The Evolution of Circulars: From Print to Digital, Q4 2011

It happens thousands of times every day in stores across America. A shopper walks in, grabs a cart and reaches for the store circular to find out what’s on sale. The ongoing consumer love affairwith the store circular continues unabated in the digital age—with an electronic twist. A whole new...

Television Audience Report 2010-2011

This report includes annual trends of population and television ownership as well as trends of available tuning/viewing sources. General and seasonal viewing trends are included along with a summary of program types across dayparts. Ethnic trends in viewing are included as well.

Southeast Asian Digital Consumer Habits

Throughout Southeast Asia deep changes are taking place with respect to how consumers watch and interact with various forms of media. These changes have been brought about by rapid technological development. From high speed Internet access and WiFi to smartphones and tablets, it’s easier now for...

Building Brands in a Cross-Platform World

Reaching consumers wherever they are has become increasingly complicated with the proliferation of media platforms. The online industry’s continuing reliance on impressions, click-throughs and other metrics unique to the web has prevented true cross-platform comparisons. To-date, limited...

Global Consumer Confidence Survey Q3 2011

Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to third quarter global online consumer confidence findings from Nielsen. Key Findings: Global online consumer confidence drops one point to 88 USA...

State of the Media: The Cross-Platform Report

Timeshifted TV ushered in a new era of consumer control over media, with emerging technologies driving an explosion of content options—online video, mobile video, over-the-top access, live streaming to TVs and video on demand. Regardless of the way audiences tune in, consumers now expect their...