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Examining the Relationship Between Online Advertising and Brand Building
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Examining the Relationship Between Online Advertising and Brand Building

New research shows that advertisers looking to build their brands online will need to look beyond traditional web metrics to determine if their investments are paying off. This study shows that there is emerging evidence that brand metrics – which show attitudinal response to online campaigns – can predict offline sales. The research further shows that there’s virtually no relationship between click-through rates and brand opinion or offline sales.

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Examining the Relationship Between Online Advertising and Brand Building

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