Insights

Innovation powered by brand s-t-r-e-t-c-h-i-n-g

By: Arun Chogle, Client Business Partner, Nielsen India  Making a case for Brand Stretching  30% of revenue of top 23 FMCG most trusted brands come from Brand Stretch A Brand Stretch has five times more likelihood of success compared to all new launches Brand Stretch helps leverage equity, spend...

Decoding Investment Attitudes of the Online Indian Consumer

By: Subhash Chandra, Director, Client Solutions – Finance, Nielsen India Online Indian customers well informed and self sufficient with regard to investment decisions 77 percent of Indian consumers prefer physical transactions at bank branches Mutual funds, precious metals, stocks and bonds...

State of the Asian-American Consumer Q3 2012

With a relatively low cost of entry and a potentially high return on investment, the Asian-American market represents a significant growth opportunity for the nation’s businesses that sell goods and services. While population growth in the non-Hispanic White segment is slowing, Asian-American...

State of the Media: Cross-Platform Report Q2 2012

So much of our time today is spent just catching up; on TV shows, news, sports, stocks, friends and shopping. The list is endless, but what we know is that we are constantly turned on. While we continue to see shifts in how and where consumers watch, there is no denying that moving across life

Uncommon India

The Indian consumer is unique in every way. It is this uniqueness that makes it indispensable for organisations to understand and analyse consumers, their habits and beliefs. Making a mark in this highly competitive market is not easy and therefore, we take a closer look at the uncommon features of...

Digital Shopping: What You Need to Consider

Success in the digital shopping environment requires a deep understanding of shopper needs, how a product category gets shopped and the ability to cost effectively deliver a product to the consumer. The digital revolution has transformed industries like music, books and travel almost entirely...

Promotional Campaign Effectiveness for Morning News

Fisher Communications Inc, an innovative media company with TV, radio, Internet and mobile operations, launched a new promotional campaign for their Seattle stations’ KOMO morning news program. The creative and messaging featured their new anchor, Brad Goode, who was formerly with another leading...