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India’s FMCG sector in 2011: Using innovation to feel and look good
Report

India’s FMCG sector in 2011: Using innovation to feel and look good

By: Roosevelt D’Souza, Executive Director, Nielsen

  • Convenience and health foods propel food sector
  • Emerging categories drive the growth of non-foods sector
  • Consumers in key regions begin upgrading to premium brands

In a year characterized by high inflation rates and skyrocketing commodity prices, ‘price hike’ was the mantra when it came to India’s Fast-Moving Consumer Goods (FMCG) sector. Mergers and acquisitions took a backseat and focus shifted to cost-efficiency and increasing profit margins.

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India’s FMCG sector in 2011: Using innovation to feel and look good

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