Emerging Consumer Demand – Rise of the Small Town Indian
Eight thousand towns, 630,000 villages, over eight million stores and 1.2 billion people! In such a diverse consumer universe, how do you measure demand, where is it strongest? Nielsen & CII (Confederation of Indian Industry) have found that despite the current inflationary environment, tier II and tier III towns are showing strong momentum with an improved demand appetite. Take a closer look at how the smaller Indian towns are leading the demand surge & shopping like metros.