India’s FMCG sector in 2011: Using innovation to feel and look good
By: Roosevelt D’Souza, Executive Director, Nielsen
- Convenience and health foods propel food sector
- Emerging categories drive the growth of non-foods sector
- Consumers in key regions begin upgrading to premium brands
In a year characterized by high inflation rates and skyrocketing commodity prices, ‘price hike’ was the mantra when it came to India’s Fast-Moving Consumer Goods (FMCG) sector. Mergers and acquisitions took a backseat and focus shifted to cost-efficiency and increasing profit margins.