Decoding Investment Attitudes of the Online Indian Consumer
By: Subhash Chandra, Director, Client Solutions – Finance, Nielsen India
- Online Indian customers well informed and self sufficient with regard to investment decisions
- 77 percent of Indian consumers prefer physical transactions at bank branches
- Mutual funds, precious metals, stocks and bonds the most favoured forms of investment
A deep dive into the investment strategies and financial habits of the online Indian consumer has revealed some interesting facts. The study by Nielsen, a leading global provider of information and insights into what consumers watch and buy, is part of the Global Survey of Investment Attitudes, which surveyed more than 28,000 internet respondents across 56 countries throughout Asia Pacific, Europe, Latin America, the Middle East, Africa and North America.
The study revealed that the online Indian consumer is a smarter and more independent investor in comparison to the average Indian consumer. The higher level of financial awareness in this category of Indian consumer makes their investment choices more mature and intelligent.