How Men Shop For Clothes and What Engages Them
The urban Indian male has started to take his shopping seriously, and he’s beginning to enjoy the experience. Considering this segment’s purchasing power and impulse buying instincts, the urban Indian male is emerging as a lucrative one for apparel brands.
Besieged with home grown and international brands, India’s apparel market is ripe for brands to vie for the attention of the Indian male. While marketers look to outdo each other in their store branding efforts and work to collect more likes on their Facebook pages than one another, it’s essential that they understand how the Indian male interacts with the category before they begin to market to him.