Insights

INDIA’S PARTY IS JUST GETTING STARTED

Get a glimpse into how India is well positioned to emerge as an economic super power in the next few years, how consumption will grow in India in the coming few quarters, and how marketers can tap into India’s immense potential by drawing upon consumer learnings from the past.

SAY IT WITH A SMILE

It’s one of the most competitive segments in the FMCG space and perhaps a product that accrues maximum airtime when it comes to television adverts – toothpastes. India’s oral hygiene market is expected to grow at a much faster rate than that of global, and considering that toothpastes account...

WHAT’S IN STORE FOR INDIA’S FMCG MARKET?

A population of 1.25 billion that is growing by the minute has ensured that the Indian consumption story and therefore the Fast Moving Consumer Goods industry will keep expanding. However, uncertainties over the last three years have caused marketers to pause and evaluate their sales strategies. In...

BITING INTO THE INDIAN SNACKING MARKET

Convenience, fuelled by disposable incomes, fast-paced lifestyles and a cultural tradition of snacking between meals has seen explosive growth in the snack foods sector. From a modest INR 8000 crore in 2004, the market today stands at more than five times that number at INR 41,000 crore! See what...

INDIAN CONSUMERS GIVE THE ECONOMY A VOTE OF CONFIDENCE

Over the past few quarters, we studied the consumer confidence numbers measured the world over through the Nielsen Consumer Confidence Index (CCI) and mapped them with sales of fast-moving consumer goods (FMCG) in urban India. Interestingly, the figures show a correlation between CCI on purchase...