Insights

THE CHANGING FACE OF BEAUTY

In these times, when every waking moment is potentially shareable on social media, beauty does seem to be skin deep. The desire to constantly look well-groomed is expanding the beauty market, beyond the conventional boundaries of age, gender, geography and town class.

WHAT’S COOKING WITH INDIAN DINERS

While most Indian households don’t have the financial means to indulge in eating out, the story is markedly different in urban centres. A sizeable number of Indians living in cities spend significant amounts on eating out.

What’s Next in E-commerce?

As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.

Succeeding in E-Commerce

Retail e-commerce is an underutilized channel that is about to change rapidly. Discover what the key forces are in winning in this fast changing market environment.

Perspectives on Retail Technology Vol 2 Issue 2

The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes...

SHIFTING DYNAMICS: GST – THE NIELSEN VIEW (PART II)

GST is the biggest tax reform that India has undertaken in recent years. Though fairly well-prepared, a certain amount of disruption is likely as businesses adapt to the implications. As a follow-up to Nielsen’s initial point of view on GST, the attached report Shifting Dynamics: GST- The Nielsen...