Sustainable Shoppers Buy the Change They Wish to See in the World
A new era of sustainability is rising and it’s touching every corner of the world. Driven in part by consumers, governments, corporations and the growing visible effects of pollution, sustainability initiatives are becoming more ubiquitous, more aggressive and more expected by consumers.
Nielsen’s Sustainable Shoppers Buy The Change They Wish To See In The World report looks at what consumers care about when it comes to sustainability, the biggest growth opportunities for manufacturers and intricacies across markets using France, U.S., China and India as bellwethers. By understanding the opportunity at hand, and reacting accordingly, companies can be both benevolent and bankable in the continuously evolving sustainability space.