Insights

Nielsen Global Consumer Confidence Survey Q1 2011 | Nielsen

Global consumer confidence rose two points in the first quarter of this year to an index of 92 driven by record confidence gains in the Middle East/Africa following social and political unrest in the region and strong-performing Asia Pacific economies. Key Takeaways From the Q1 Report Asia Pacific...

Changing the Thinking around Center Store | Nielsen

Over the last 20 years the retail industry has consistently innovated to drive sales, creating new store formats, new services and new ways to communicate with consumers. With a greater focus on the Perimeter of the store (deli, bakery, meat and seafood, produce, prepared meals, etc.), few...

The New Digital American Family | Nielsen

Understanding family dynamics, media and purchasing behavior trends The New Digital American Family has arrived at a demographic inflection point that demands marketers adapt and adopt new technologies for communicating with the consumer. The average media-consuming household in the United States...

The Hyper-Fragmented World of Music | Nielsen

This report is the latest in a series of four insights published in collaboration with MIDEM 2011 (http://www.midem.com/). Referencing a survey of 26,644 online consumers in 53 markets across the globe conducted during September 2010, and building upon the previous insights into digital music...

State of the Media: U.S. TV Trends by Ethnicity | Nielsen

How and what Americans watch on TV varies to some degree based on their ethnicity according to a Nielsen report of TV viewing and usage trends in 2010. In November 2010, African-Americans used their TVs an average of 7 hours 12 minutes each day–far above the total U.S. average of 5 hours 11...

State of the Media: TV Usage Trends: Q3 and Q4 2010 | Nielsen

Overall timeshifting by U.S. TV audiences increased significantly in the third and fourth quarter of 2010, with the average American watching nearly 10 and a half hours of timeshifted TV at the end of 2010. The biggest year-over-year increase was in the third quarter, when timeshifting increased...

The Rise of the Value-Conscious Shopper | Nielsen

Given the recent economic slowdown in developed markets, the ‘value-conscious’ shopper is more visible across store aisles than every before. No doubt, this trend will continue even as economies stagger out of the recession and rehabilitate. This environment will see a fair share of shoppers...

The Global Impact of an Aging World

As populations age, the significance of consumers over the age of 50 will grow in importance. Already in the U.S., the Baby Boom generation accounts for the largest share of sales of any generation across most product categories. Understanding this new marketplace will be essential for brands that...

State of the Media: Year in Sports 2010 | Nielsen

This report provides a compilation of media highlights, advertiser trends and consumer insights, including U.S. sports fan consumption and advertising effectiveness across leading sports properties in 2010. Also featured is the new Nielsen / E-Poll “N-Score”, which measures the brand...

Nielsen Global Consumer Confidence Survey Q4 2010

Consumer Confidence fell in 25 of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year.  According the survey, which polled over 29,000 Internet consumers in 52 countries last November 2010, confidence levels fell in half the countries surveyed as...