India’s leading consumer products brand and a rapidly growing global name, Marico is also a hub for innovation in its own right. Over the years, Marico has set the bar high in the FMCG category and its ‘be more, every day’ philosophy continues to work towards higher goals like sustainability and the "virtual cycle of innovation."

Saugata Gupta, CEO-Consumer Products Business, Marico, shares some insights on the company’s strategies, challenges and outlook in a tête-à-tête with Piyush Mathur, President, Nielsen, India Region.