This study identifies the attributes consumers are looking for in premium product offerings, and reveals the underlying sentiment behind the reasons for purchase. We explore what “premium” means to consumers, and we identify the categories for which they’re most willing to pay a higher price.
Done well, loyalty programs can help drive more frequent visits and heavier purchasing. More than seven in 10 global respondents (72%) agree that, all other factors equal, they’ll buy from a retailer with a loyalty program over one without.
While Global multinational companies dominate the Indian FMCG market, there are many homegrown companies that have made it big as well. Read on to find out what differentiates the basic strategies and core strengths of these Global MNCs and Local Giants and what consumers are saying about their brands.
A combination of factors including a significant rise in lifestyle diseases and the resulting surge in awareness and desire to 'live healthy', has resulted in the health and wellness foods segment growing in double digits. Learn more about the health conscious Indian and the potential of the health and wellness market in India.
As the telecom industry evolves at a dizzying speed, the crucial differentiator between operators may well be the strength of their relationship with channel partners or distributors. These distributors have access to vital and real time consumer trends that could prove to be invaluable for telcos. Read on to understand why savvy operators need to work on these synergies to win in the market.
Modern retail has long been guided by a powerful premise: the bigger, the better. But the retail landscape is shifting, and this mantra no longer holds true in all cases. This report explores the pain and pleasure points in global consumers' shopping experiences.
Benjamin Franklin said the only things certain in life are death and taxes. Perhaps we should add dirt to the list. So who’s doing the cleaning, what solutions do they use and how often are they freshening up their homes and clothes?
Cash is no longer the king! The phenomenon of mobile payment apps has been quick to catch on with the number of end-users ballooning. Take a look at how mobile payment apps have gone on to become a mainstay in our lives, the extent of their reach, and usage.