Reaching the rural consumer in India has its own set of challenges; rural consumers make their purchases from nearly six million outlets across a large, dispersed landscape. Here’s how brands and marketers can unravel this problem.
E-commerce tops the chart for the most preferred sector for employment among B-school students graduating in 2016. See what attitudes and perceptions students across the top 35 MBA colleges in India hold, in relation to career preferences and potential recruiters.
In the hinterlands of India, menstruation is a subject best swept under the rug. The social stigma and age-old unfounded myths ensure that adolescent girls and women have little knowledge of the actual facts of menstruation, and negligible awareness of menstrual hygiene. See how communication can help empower women and ensure a healthy sanitary lifestyle.
The number of automatic cars sold in India has jumped from less than a lakh in 2013 to about 165,000 last year, and is expected to hit half a million by 2020. Take a look at the potential automatic car buyer and how the segment is gearing-up for growth.