Demonetisation has driven FMCG businesses to display their agile best in the last few weeks. This happened even as manufacturers, trade partners and retailers grapple with the issue of limited currency in circulation and consequent consumer caution. Nielsen published an initial view outlining the likely impact on key sectors and consumers in the weeks post demonetisation. Our data showed a positive momentum for modern trade, challenges for traditional trade especially wholesale, and a big opportunity for e-wallets. Read our previous notes here – Part 1, Part 2.
The third part of our note essentially deals with two stories. While the first part (A) is based on robust empirical data derived pre and post demonetisation, the second part (B) turns its attention to a phase well into the currency ban and looks at how urban consumer sentiment is evolving, and can even serve as a looking glass for the short-term future – connecting what’s already happened to what’s in store in coming days.
For details, download the full note.