Smartphones in India have benefited from the rise of inexpensive high-speed 4G internet. Affordable data has also paved the way for affordable handsets. The price band of a smartphone now reveals much about the consumer purchasing it, thereby enabling businesses in devising strategies for better ROI.
Single urban consumers are shaping market dynamics because they are digitally forward and have a greater disposable income than other consumer groups. These super consumers are early adopters, making them influencers.