Insights

LEAD Network Webinar: Wising up to Women

Nielsen recently hosted and participated in the kick-off webinar of the LEAD (Leading Executives Advancing Diversity) Network’s Diversity & Inclusion Best Practice series with Unilever to explore the challenges women face and how they are communicating and engaging to create equality.

Webinar: U.S. Gaming - A 360 View (2013)

Gaming continues to grow and evolve across screens in new and interesting ways. Understanding who the gaming audience is, what and how they play, and how gaming fits into their broader entertainment profile is as important as ever for this dynamic industry. In this year’s annual U.S. Gaming: A...

Webinar: Improving Ad Performance with the Three Rs

Optimizing ad performance is about reaching the right audience, influencing its opinion and impacting behavior. While achieving this winning combination can be a challenge, it is now made possible using the '3R Framework' – and understanding how Reach and Resonance lead to Reaction.

Webinar: Reinvigorate Your Customer Service with Social Care

With the explosion of social media prompting a dramatic change in how people interact with each other and brands, customers are turning to social media for customer service (a.k.a., social care), whether you want them to or not. In other words, today’s customers want to engage with brands when...

Webinar: State of the Asian-American Consumer

Multicultural demographic groups in the U.S. continue their rapid growth and Asian Americans are a major part of the charge. Demonstrating the highest growth rate of any multicultural segment, Asian Americans are now poised to offer significant new opportunities to marketers and advertisers. The...

Webinar: Drive Retail Sales with AdVantics on Demand™

Whether your advertising budget is growing or shrinking we can help improve retail sales results and increase your return on advertising spend by 10 percent or more, providing true sales accountability for CPG brands.  You will learn how to improve the media efficiencies and sales...