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How Women Use Online Video
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How Women Use Online Video

Consumption of online video content in the U.S. continues to skyrocket and women aged 25-44 are a major force behind the rapid adoption. Recently, Nielsen worked with TODAYshow.com to delve into the motivations and mindsets driving women’s video consumption. The study uncovered not only when, but how and why women use online video in their daily lives.

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How Women Use Online Video

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