Webinar: Balancing Act – Aligning E-Commerce with Today’s CPG Shopper
The web is the fastest-growing CPG sales channel, and with over 10 percent of some categories’ sales occurring online, e-commerce is a hot topic for many CPG manufacturers and retailers. But understanding how and why this channel differs from traditional outlets – often dramatically – is essential for developing a successful, winning e-commerce business strategy. With online activity permeating our lives, the influence of online shopping goes well beyond the e-commerce space, raising new opportunities and challenges for success in “traditional” channels as well.
This webinar examines the evolution of shopping and assesses the status of retail e-commerce.