Insights

Webinar: State of the Asian-American Consumer

Multicultural demographic groups in the U.S. continue their rapid growth and Asian Americans are a major part of the charge. Demonstrating the highest growth rate of any multicultural segment, Asian Americans are now poised to offer significant new opportunities to marketers and advertisers. The...

Webinar: Drive Retail Sales with AdVantics on Demand™

Whether your advertising budget is growing or shrinking we can help improve retail sales results and increase your return on advertising spend by 10 percent or more, providing true sales accountability for CPG brands.  You will learn how to improve the media efficiencies and sales effectiveness of...

Cultivating Multicultural Success: From Opportunity to Growth

In the U.S., population shifts have created new opportunities to market to increasingly important buyers in multicultural segments: Hispanics, African Americans and Asians.  While the opportunity is well documented, the keys to success can be elusive.   In this webinar, Nielsen experts share the...

The Music Industry: A Mid-Year Glance

As the industry continues to be saturated with label consolidations, new technologies and shifts in music discovery channels, key players are trying to make sense of shifting sales and marketing strategies in this dynamic environment.  Where has growth become most evident?  How have challenges...

Courting Today’s Mobile Consumer

More than half of all US mobile consumers have smartphones now.  And approximately 84 million of them have media and app-ready Android and iOS smartphones. This webinar covers trends in consumer mobile usage and how savvy marketers, publishers and developers are reaching today’s mobile consumers.