Insights

The Music Industry: A Mid-Year Glance

As the industry continues to be saturated with label consolidations, new technologies and shifts in music discovery channels, key players are trying to make sense of shifting sales and marketing strategies in this dynamic environment.  Where has growth become most evident?  How have...

Courting Today’s Mobile Consumer

More than half of all US mobile consumers have smartphones now.  And approximately 84 million of them have media and app-ready Android and iOS smartphones. This webinar covers trends in consumer mobile usage and how savvy marketers, publishers and developers are reaching today’s mobile...

TV and Beyond: Marketing to Cross-Platform Consumers

How consumers are engaging with TV and video content has changed dramatically in recent years, a fact underscored by the digital elements of this year’s Upfronts and the emerging Newfronts. In this webinar, Nielsen tackles the evolving TV landscape—particularly who’s watching what, and on...

Events and Webinars | U.S. Gaming: A 360 View | Nielsen

Gaming continues to grow and evolve across screens in new and interesting ways. In the annual U.S. Gaming: A 360° View webinar, Nielsen will discuss key trends in gaming and its interconnections with other forms of media and entertainment ― all from a consumer perspective. Key points covered in...

What’s In Store: 2012

The dynamic retail landscape has challenged many manufacturers and retailers to re-examine and reinforce their value proposition to customers across all channels. In this webinar, we will share examples of who had success with this approach – and how much more room for improvement still remains...