Insights

TV and Beyond: Marketing to Cross-Platform Consumers

How consumers are engaging with TV and video content has changed dramatically in recent years, a fact underscored by the digital elements of this year’s Upfronts and the emerging Newfronts. In this webinar, Nielsen tackles the evolving TV landscape—particularly who’s watching what, and on...

Events and Webinars | U.S. Gaming: A 360 View | Nielsen

Gaming continues to grow and evolve across screens in new and interesting ways. In the annual U.S. Gaming: A 360° View webinar, Nielsen will discuss key trends in gaming and its interconnections with other forms of media and entertainment ― all from a consumer perspective. Key points covered in...

What’s In Store: 2012

The dynamic retail landscape has challenged many manufacturers and retailers to re-examine and reinforce their value proposition to customers across all channels. In this webinar, we will share examples of who had success with this approach – and how much more room for improvement still remains...

Webinar: TV Viewers Get Social

It’s no secret that TV viewership has become a social activity. As a new show is about to premiere, anticipation builds online and often continues to ebb and flow throughout the season. But how do TV viewership and social media relate to one another? What causes this relationship to vary? With...

Webinar: State of Social Media 2011

In the U.S., social networks and blogs reach nearly 80 percent of active U.S. Internet users and represent the majority of Americans’ time online. As the social media landscape continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how...

Webinar: Finding the Win/Win in Promotional Spend

With a nation of cautious consumers, CPG retailers and manufacturers find that satisfying consumer needs, growing category (or market) sales and remaining profitable continue to be very complex challenges. Never far from focus, trade promotion remains a key lever in generating sales volume, but...

All About Android: Insights From Nielsen’s Smartphone Meters

Android is now the dominant smartphone platform in the U.S. and Nielsen has new, metered data showing exactly how Android consumers use their mobile phones. This recording and accompanying deck covers: The Rise of the Smartphone Why Android Matters Latest Android Usage Trends