Insights

How Women Use Online Video

Consumption of online video content in the U.S. continues to skyrocket and women aged 25-44 are a major force behind the rapid adoption. Recently, Nielsen worked with TODAYshow.com to delve into the motivations and mindsets driving women’s video consumption. The study uncovered not only when, but...

How Companies Win: Profiting from Demand-driven Business Models

No matter what business you are in, you’d love to have little supply for intense demand. However, today’s environment is exactly the opposite, and succeeding in it requires a very different approach to business. How Companies Win, the new book by Rick Kash and Nielsen Chairman and CEO...

Asia Pacific Social Media Trends

Growth in consumers’ use of social media is changing the media landscape across the world. In Asia Pacific it has become increasingly important for advertisers to understand what is driving this change and how they can leverage its growing popularity. To help navigate the ever-changing social...

Understanding the Value of a Social Media Impression

A Nielsen and Facebook Joint Study Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand...