Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
COVID-19: The Need for Informed, Smart Decisions in Times of Crisis
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
Understanding How Panels + Big Data Provide Better Audience Measurement
At a time when smartphones, digital devices and connectivity are aspects of everyday modern life, there’s no shortage of data for marketers to tap into for insight into consumer behavior. Not all data, however, are created equal, and it’s critical to understand that when it’s used for...
Understanding the Role of Panels in Representative Measurement
For nearly 100 years, we’ve provided business around the world with critical insight into consumer behavior. Our panels are what make this possible. That’s because they allow us to understand person-level behavior, unlike big data and other forms of information that can’t be directly linked...
Nielsen’s Dramatic Track Record of Innovation in our Watch Division Over the Years
Over the past several years, we’ve made tremendous progress advancing our ability to measure consumer behavior across platforms and delivering critical solutions that help our clients better monetize opportunities to reach audiences of content and ads. To illustrate our progress, we’ve created...
Ratings Academy 101
To get a better understanding of the new Ratings Academy, we sat down with Andrea Lipstein, VP of product marketing, who shed light on its intent, scope and future additions.
Nielsen Digital Content Ratings Set To Include Facebook, Hulu and YouTube Viewing
Digital Content Ratings provides daily measurement of audiences across digital content types, with metrics fully comparable to television. Partnering with Facebook, Hulu and YouTube to provide our clients with credit within Digital Content Ratings for the video viewership of their content published...
Nielsen and JD.COM Combine Forces to Unleash the Power of Connected Commerce
On July 25, we announced a collaboration with JD.COM, one of the two largest B2C online retailers in China, allowing us to tap into the user base of their e-commerce platform and add a wealth of valuable data to our Multi-Touch Attribution (MTA) product.