Nielsen India expects FMCG e-commerce to grow at a 44% CAGR to $4 billion by 2022 and launches E-Trak – first-ever comprehensive measurement solution focused on FMCG E-Comm Industry.
Malaysia India Nielsen Operations Centre (MINOC) - a Superhub located at Atladra, Vadodara will increase the total headcount of Nielsen in the city to 860 by January 2020.
Nielsen BASES (Innovation Practice) announced the Top Breakthrough Innovations Awards for India, 2019 to recognize and reward diverse innovation strategies for FMCG.
Veteran marketing leader Jacqueline Woods will join the company as Chief Marketing Officer (CMO) beginning Dec. 1, 2019. In this role, Ms. Woods will lead all aspects of global marketing, supporting the company’s transformation into an independent, publicly traded company.
Nielsen is launching a global, connected online platform to provide sports properties, sponsor brands and event organizers with a comprehensive view of fans’ interests, media consumption behaviors, brand attitudes and purchasing habits from around the world.
Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion online users and expected rise of advertising budgets in the next five to ten years, according to Nielsen's A Digital Giant Awakens report.
Nielsen Digital Ad Ratings Provides Independent View of Key Digital Video Platforms’ Audience.
The pledge emphasizes Nielsen’s commitment to increase women in senior leadership roles globally. Kenny signed the pledge in concurrence with International Women’s Day, which was also celebrated by thousands of Nielsen associates around the world.
Around the world, consumers are displaying a strengthening sense of optimism about their financial wellbeing, particularly in developing markets throughout Asia Pacific, Africa, Middle East and Latin America, according to a new global study.
Online purchasing of packaged and fresh groceries has surged by 15% in the past two years, with an increase in consumers’ confidence within the online buying ecosystem leading to purchasing in a broader range of categories.