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Innovation powered by brand s-t-r-e-t-c-h-i-n-g

This multi-part Featured Insight takes a deep dive into the arena of brand stretching and tries to answer key questions as to how far a brand can be stretched, the benefits of extensions versus a new product launch and the traps to avoid.

Decoding Investment Attitudes of the Online Indian Consumer

With the advent of the internet and mobile banking, traditional methods and investment attitudes have undergone drastic changes. From credit card usage and its repayment behaviour to investment risk threshold and favoured forms of investment, increased awareness and higher fiscal IQ have changed...

Understanding India’s New Breed of Shoppers

Consumption in India is undergoing a sea change in terms of shopper behaviour. With modern trade rapidly gaining ground across India, retailers and marketers would need to relook their strategy and positioning radically to attract and retain today’s shopper.

Emerging Consumer Demand – Rise of the Small Town Indian

Eight thousand towns, 630,000 villages, over eight million stores and 1.2 billion people! In such a diverse consumer universe, how do you measure demand, where is it strongest? Nielsen & CII (Confederation of Indian Industry) have found that despite the current inflationary environment, tier II and...

Smartphone: The Emerging Gadget of Choice for the Urban Indian

With the need to stay connected round the clock, the mobile phone market is witnessing a tectonic shift in India. From being a gadget of luxury and sophistication, smartphones have gone on to become a broad-based phenomenon in the Indian mobile phone market.

Smartphone – A Multimedia Center

The smartphone is increasingly being used for browsing and apps. Another key purpose that a smartphone serves is that of a multimedia device - users spend more than 30 minutes a day on multimedia activities. Nielsen Informate Mobile Insights looked at these emerging trends.

Media Contacts

Ashish Agarwal

(Nielsen’s Business, Leadership & Corporate Events)