Press Room

Understanding India’s New Breed of Shoppers

By: Adrian Terron, Executive Director, Retail & Shopper & Manoj Kulkarni, Director, Retail & Shopper

  • A fifth of urban Indian shoppers now shop regularly at Modern Trade
  • Uptick in deal-seeking behaviour, over half of shoppers now seeking promotions
  • A third of shoppers choosing ‘bulk packs’ as a strategy to beat price rise

Shift in the Indian Shopping Landscape

The dramatic shifts in India’s retail landscape have created an unprecedented view of what the future shape of consumption in India will look like. Driven by a surge in the number of Indian shoppers experimenting with new formats, Modern Trade has firmly taken its place in the Indian marketplace. However, the opportunity to grow even further is tremendous. A simple comparison with other developed and emerging economies in Asia indicates room for a manifold increase in Modern Trade density. With a modest six Modern Trade stores per million consumers, even matching the pace of countries like Thailand and Indonesia points to an inflection point that is yet to occur. Contrasted with the density for Traditional Trade outlets (at approximately 7000 stores per million), the lower density of Modern Trade is poised to change.

Download full report to learn more