Press Room

Nielsen Expands Operations in Vadodara with the first MINOC “SuperHub” in the Country

The new Operations Centre to increase the total headcount of Nielsen in the city to 860 by January 2020

Vadodara- Nov. 28, 2019: Nielsen today inaugurated Malaysia India Nielsen Operations Centre (MINOC) – a Superhub located at Atladra, Vadodara. The new facility was inaugurated by HH Rajmata of Vadodara, Shubhangani Raje Gaekwad in presence of Martine Rooselaers, SVP – Global Operations Nielsen Global Connect, Punit Singh – Operations Head, APMEA Nielsen Global Connect and Prasun Basu, South Asia Zone President, Nielsen Global Connect. MINOC SuperHub marks the second facility for Nielsen in the city.

Nielsen’s new India based MINOC Superhub will comprise of end – to – end Operations, Production and Delivery hubs that take care of global operation execution for Retail Measurement Services and Consumer Panel Services. This facility will manage execution for markets in Canada, Africa, and the Middle East regions for Nielsen. Owing to the new facility, Nielsen aims to increase total employees in the city of Vadodara to 860 by early next year. MINOC SuperHub at Vadodara is just one among the three of its kinds globally for Nielsen (one each in Poland & Mexico) and will facilitate execution through one Global Platform – led by automated processes.

Martine Rooselaers, SVP – Global Operations Nielsen Global Connect said “India is one of the fastest-growing emerging economies of the world and has become a global destination for a talented resource pool. As one of India’s proposed ‘smart cities’ and its favorable conditions, Vadodara has emerged as a key location for building our Regional Operations Center. We are at the cusp of transformative change within Nielsen Connect and this center is going to play an extremely important part in it”. Martine further added, ”Operation Centers are an integral part of Nielsen’s Global strategy to move towards a product-led company supported by technology. These centers are bringing an end to end Operations process under one roof, standardizing them and then use the latest technologies to automate them. The NOC  also acts as a global competence center for our critical business needs. 

Speaking at the inauguration, HH Rajmata of Vadodara, Shubhangani Raje Gaekwad, said, “The city of Vadodara has been known for the quality of its education, and creates a strong talent pool of young people from diverse backgrounds. Close proximity to key markets, world-class infrastructure and a melting pot of cultures – makes the city a great destination for multinational companies as well. I am elated that Nielsen has chosen to expand its base in the city with the opening of the SuperHub. I wish them all the good things to further amplify their operations in the city.” 

Commenting on the occasion, Punit Singh, Operations Head, APMEA, Nielsen Connect Operations, The enterprise of the future will be built in proximity to the most critical resource – people with expertise and talent. Vadodara becomes a key centre in India and we are aiming to recruit from the wide array of young talent from universities in the state. The hub has state of the art facilities that cater to the needs of the younger generation workforce”.  He added, “We have hired 350 young talent in the past twelve months in Vadodara and we are very optimistic about the future potential that these bring in defining the future of  Nielsen Connect Operations in the region. 

Prasun Basu, South Asia Zone President, Nielsen Global Connect, Nielsen first opened its doors in Vadodara nearly two decades ago –  and today has 340 people in its existing facility that covers Nielsen Operations and Data Science globally. With the addition of NOC, we are extremely thrilled to expand our footprint in the city and increase this count to 860 across the two facilities in the coming months with a constant view on growth. With the inauguration of the Regional Operations Center, we are further cementing our relationship with the city and its people. We are committed in our endeavour to be one of the top employers in Vadodara and the new center is just a step in that direction.”

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit


Nielsen India

Tarini Mathur Kaul