Press Releases
Nielsen Acquires Artificial Intelligence-Powered Sports Marketing Startup vBrand
vBrand’s advanced machine learning platform will be integrated into the growing Nielsen Sports business for added speed and scale.
Nielsen Brings New Innovation Evaluation Framework to Market With Launch of Target Group Performance Analysis
Target Group Performance Analysis is a new innovation evaluation framework that will allow FMCG manufacturers to more accurately predict an innovation’s overall viability and the growth potential within specific, target, consumer segmentations.
Nielsen Unveils the Future of FMCG and Retail Analytics with the Introduction of the Connected System
Nielsen released the first official details of the Connected System, designed with and for a broad range of decision-makers across FMCG and retail companies to foster collaboration, align organizations and achieve sustained, profitable growth.
Nielsen and Twitter Take Relationship Global With Digital Ad Ratings
Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.
Nielsen and Google Join Forces to Help Marketers Accurately Measure the ROI of Their Digital Media Investments
Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.
INDIAN CONSUMER CONFIDENCE RISES THREE POINTS TO 136 IN Q4 2016
Globally Indians most optimistic when it comes to perceptions of whether it’s a good or bad time to buy the things they want and need over the next one year.
Nielsen Acquires Gracenote
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video,...
INDIAN CONSUMER CONFIDENCE RISES FIVE POINTS TO 133 IN Q3 2016
India one of the world’s top ten economies that posted optimistic scores this quarter.
Nielsen Global Consumer Confidence Scores Reflect Economic Diversity Around the World
These are uncertain times and third quarter Nielsen Consumer Confidence Index scores varied dramatically region to region, demonstrating considerable economic diversity around the world.
Keep Calm and Reach for Your Phone: 53% of Global Consumers Feel Anxious When Their Mobile Device Isn’t Nearby
According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.
Media Contacts
INDIA
Ashish Agarwal
CORPORATE
(Nielsen’s Business, Leadership & Corporate Events)
corporatepressinquiries@nielsen.com