By: Adrian Terron, Executive Director, Retail & Shopper Practice, Nielsen India &
Manoj Kulkarni, Director, Retail & Shopper Practice, Nielsen India
The F.T.M.T.S Opportunity
The first time modern trade shopper or F.T.M.T.S, is one who for the very first time is exposed to the reality of organized retail, to the deluge of brands, to the proliferation of choice and to the profusion of categories they’ve never had before. Poised to add a billion dollars in sales to the FMCG sector in the next three years, the F.T.M.T.S is a segment that retailers simply cannot afford to ignore.
Today, we discover that a fourth of all modern trade shoppers are first time modern trade shoppers and already spend over a quarter of a billion dollars at modern trade stores on FMCG products. At the current proportion of their spends in modern trade, a third of their total FMCG spends will be in modern trade and will triple to a billion dollars in just three years!
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