What’s Working? What’s Not?
That’s what you need to know about your advertising campaign to decide whether your ad spend is delivering the results you want. Our comprehensive set of ad effectiveness solutions helps media buyers and sellers alike understand each advertising campaign on a deeper level. By knowing where campaign tactics are on point—and where they’re falling short—you can better understand how to optimize your campaign and reach your desired goal.
What We Measure
Our solutions measure the total effectiveness of your advertising: who it’s reaching, how it’s resonating, and consumers’ reaction—across screens.
These measurements provide you with the opportunity to maximize the effectiveness of each advertising campaign—while it’s still in progress, and understand your audience’s relationship with your advertising. Whether it’s TV, online, tablet or mobile, we provide you the information you need.
How We Do It
We measure campaign effectiveness against your primary marketing objective. Our solutions measure in a timely manner, so you can optimize campaign performance in flight. They measure across platforms for a holistic, integrated view of each campaign, and they’re backed by industry-leading quality and precision, so you’re getting information you can trust.
Nielsen Digital Ad Ratings™ provides you with the metrics you need to understand who a campaign reached online. By combining aggregated, anonymous demographic information from participating online data providers with high-quality Nielsen Cross-Platform Homes Panel data, Nielsen Digital Ad Ratings delivers several advancements critical to improving transparency, efficacy and consistency in your online advertising campaign. Overnight, TV-comparable metrics such as reach, frequency and gross rating points (GRPs) by age, gender and demographic market area enable easy cross-screen measurement and evaluation. Nielsen Total Ad Ratings™ takes this one step further by measuring the reach of a campaign across TV and online, revealing who saw an ad online, who saw it on TV and who saw it both places—allowing for strategic duplication and incremental reach.
Our Brand Effect suite provides advertisers, agencies and media owners the ability to measure and optimize advertising in all its forms: TV, online, mobile device and tablet. We measure all kinds of ad formats, giving you the insights you need to understand if an ad resonated and how it moved the needle against your primary campaign objective—in real-time.
Nielsen Buyer Insights integrates Nielsen panel data with more than 90 percent of U.S. credit card transaction data to link what people watch and buy in an aggregated, privacy-protected way. Specifically, the solution connects ads viewed on TV or online with consumer purchasing behavior. Nielsen Buyer Insights allows you to know what your desired customer is watching so that you can spend less to make more.
Comprehensive, Cross-Screen Ad Effectiveness
Whether you’re using one screen—or reaching across them—we help you realize the full effectiveness of your advertising campaign. These kinds of insights provide you with the possibility to grow your advertising. Realizing what consumers are reacting to will help you understand how to better reach them so you can make a significant impact and maximize your return on investment.
Interested in learning more?
How We Do It
Pinpoint the customers who want to buy your product and effectively shape your marketing efforts. It all comes down to creating a single view of consumers: who they are, how they shop and why they buy.
Understanding consumers’ subconscious response to your ads helps streamline creative development and deliver more efficient media spend. Our granular diagnostics identify what is (and isn’t) working to provide actionable results and optimize your advertising.