Solutions

Who is my Most Valuable Consumer?

That’s what every business needs to know, and, while there are plenty of potential customers, it seems they all want something different. With 1.2 billion people, 28 states, 7 union territories, and 22 official languages, where do you start? How do you identify your consumer? What makes them do what they do, buy what they buy, and watch what they watch. Sometimes your best view is from the ground.

That’s where our segmentation solutions come in.

We track billions of data points from a host of sources, and from that, we can help show you consumers as they really are: unique segments instead of opaque lines on a spreadsheet or points on a map.

You can put this information into action regardless of your industry. For example, will your store be more successful in the nearby shopping mall, or would you be better off setting up shop across town? Who is your competition for the people you care about most? Where are the gaps in your market? To what type of advertising do consumers react best?

Our segmentation solutions answer these questions in as much detail as you want. We can give you aggregated and customized demographic data to understand geography based on region, state, neighborhood, block-by-block and any level in between.

We can even help find consumer needs that haven’t yet been articulated, giving you insight into how to shape your product offerings to rapidly evolving desires.

Once we’ve created a plan together, we’ll give you the tools to measure its effectiveness. Consumers are evolving at light speed, but by analyzing the success of your marketing in real time, we can make in-flight adjustments that can save millions in ad spend from mismatched campaigns.

We understand that consumer focus is critical to everyone’s success; let’s work together to put big numbers on your bottom line.

Interested in learning more?

How We Do It

Understanding retail spending is the key to knowing how to effectively market to your shoppers. With the right insights, your retail operation will always be shopper-friendly.

Advanced Analytics

We can help take the guesswork out of creating an ideal shopping environment. We’ll also help you sharpen your promotion strategy and hone in on an ideal product offering.

Understanding retail spending is the key to knowing how to effectively market to your shoppers. With the right insights, your retail operation will always be shopper-friendly.

NIELSEN CATALINA SOLUTIONS

Data from more than 60 million households provides a comprehensive, single-source view of the impact your advertising is having on sales.

PRECISION MARKETING

Raise your marketing efficiency by identifying, understanding, and locating your best consumers where they live and shop.

Find the right solution for your business