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  • Confronting myth and marginalization

    Asian American audiences and on-screen representation Today, cultural dichotomy means more than just differences in traditions or recipes. For the Asian American community who has experienced so much trauma in the past few years, being seen when tuning into media helps create a sense of connection and empowerment. The media industry has also pledged to…

  • Driven to watch: How a sports docuseries drove U.S. fans to Formula 1

    TV programming has a long history of inspiring audiences to get more involved in their passions and pick up new hobbies. In some cases, TV shows have given a lucky few the opportunity to live out their dream jobs, such as Last Comic Standing winner Iliza Shlesinger and Top Chef winner Stephanie Izard. But TV…

  • How audience-based reach metrics in-flight can boost ROI

    Pilots need real-time information to tell them how well their aircraft is performing and whether it’s on course to arrive on time or earlier, using airspeed indicators, altitude indicators, altimeters and more. The end goal is landing in their desired location. In-flight information is knowing and optimizing, while in flight, their means of getting there….

  • Agility is key for marketers amid the convergence of brand and acquisition

    Navigating change isn’t easy, yet change remains front and center for marketers seeking the best strategies and channels to engage with consumers. Agility has never been more important, and adaptability remains a top attribute for marketers as channels broaden and the lines between our linear and digital worlds converge. To establish and maintain meaningful relationships…

  • Smarter metrics, better content

    Are you focusing on what’s important? Content distribution is a maze that’s only getting bigger. There are more options for audiences to sift through, more competition to edge out, and more risk if it all goes sideways. Networks, studios, and distributors need analytics to tap into what audiences want today and predict what they’re likely…

  • Playing the game: Breaking the bias with women influencers in sports and gaming

    When you do a search for top influencers, chances are the usual suspects will come up first: people in movies and music. This month, many brands are celebrating women, with many embracing the #breakingthebias theme of International Women’s Day. With the ongoing fight for women’s rights globally, brands can amplify the effectiveness of their efforts…

  • Carrie Bradshaw at 55: Still fabulous, but too old for advertisers?

    The character of Carrie Bradshaw made her debut on HBO as the lead of Sex and the City (SATC) in 1998 at the age of 33. For six seasons, SATC became a kind of secret roadmap for those looking for love, those starting out or starting over, the cool kids wanting the latest look and…