Driving strong return on ad spend (ROAS) has become increasingly difficult in today’s ever-changing landscape. Precious media dollars spent on consumers who don’t want to buy a product or brand are wasted.

During this webinar, three experts—Dan Aversano, SVP, Ad Innovation & Programmatic Solutions, Turner; Michele Donati, SVP and Managing Director, Horizon Media; and Angela Girardin, VP, Client Consulting, Nielsen—cover the “best practices” for using buyergraphics to help effectively plan, activate and measure a better media strategy. By using this process, advertisers and agencies can focus their advertising spend on consumers that will actually drive sales!