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The Quest For Convenience
Join Ailsa from our Nielsen Global Markets Thought Leadership team, as she shares global insights and regional examples as to why we need to revisit our definition of 'convenience' as more than a retail format and increasingly a consumer need.
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Fast-moving consumer goods and GDP growth in Q4 2018 was strongest in Asia-Pacific, and consumers in the region feel the best globally about their financial well-being. Comparatively, only 37% of consumers in Europe believe their conditions have improved over the past five years.
The majority of global consumers are exposed to both multinational and local brands. That begs the question: Just how much does the “Made In” moniker influence purchasing behavior?
Global consumer confidence remained stable in the first quarter and below the optimism baseline score of 100, edging up one index point to 98. The score reflected mixed confidence levels reported in every region.