Local Roads: Spending Benchmarks Pave the Way for Small-Market Success
Large cosmopolitan designated market areas (DMAs) tend to be the apple of advertisers’ eye. But a recent Nielsen study found that courting mid-sized and smaller markets can yield big results. The study used Nielsen Buyer Insights data to uncover consumer purchasing habits and transactions in the...
There is No One-Size-Fits-All Strategy in e-Commerce
As futuristic as it may once have sounded, having drones fly through the sky and deliver packaged groceries and other items to consumers’ doorsteps isn’t too far off in the future. Amazon.com is already hard at work on making this a reality, investing heavily in this technology to make same-day...
Great Expectations: Shoppers Want E-Commerce Experiences Tailored to Their Needs
Over the past 15 years, retail in general has increased 2.5 percent per year while e-commerce has grown at 20 percent on average each year, according to U.S. Department of Commerce data. Despite the major growth of e-sales, however, online retail remains just below 6 percent of total commerce!
Emerging Markets at the Intersection of Technology and the Middle Class
Consumers are more connected than ever, and it seems like new technology is emerging almost daily. Over the past decade, innovations have changed consumers’ behaviors and, consequently, retailers’ responses to their needs. Dr. Venkatesh Bala, chief economist for The Cambridge Group, a part of...